Google Adsense is the leading company in web advertising programs which is a large system of earning for your website. Similar to all other great advertising programs, Google Adsense has well define Terms of Service (ToS) that are required to be strictly followed in order to receive benefits from this great opportunity to earn online.

I am sharing some important Adsense tips; some mistakes which should be avoid in order to protect your Adsense account from getting banned by Google Adsense. These tips are gathered from the Google Terms and Conditions and information from FAQ at Google Adsense. You may already know some of these tips but those who don’t know or new to Google Adsense web advertising program I would try to explain it in very simple manners.

* Never try to click your own Adsense ads or get them clicked – You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Don’t even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

* Avoid changing the Adsense code – There are enough means of Adsense optimization & customizations available to change the color, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to color and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

* Do not run competitive contextual text ad or search services – Never run such ads or services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the Adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

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* Never launch a New Page for clicked ads by default – Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

* One Account suffices for multiple websites – You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fears that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

* Place ads only on Content Pages – Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

* Do not mask ad elements – Alteration of colors and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the URL part is of the same color as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

* Keep track of your content – So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

* Avoid excessive advertising and keyword stuffing – Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google Adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

* Ensure you Language is Supported – Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, Adsense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

* Do not specify Google ads as your alternate ads – Several services like Chitika eMiniMalls allow you to place alternate URLs, when a targeted paying ad cannot be displayed. This involved creating a simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate URL feature instead of displaying public service ads. But never use Adsense ads as alternate URLs.

* Do not confuse with adjacent images – It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

It is always better to inquire for Adsense help from the educated staff of Google Adsense. This way you can avoid the common mistakes that could ban your Google Adsense Account.

Speaker: Nikhil Chandhok An overview of AdSense video units, a monetization option for websites, as well as a look into our customizable embedded players. sites.google.com

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Step-by-Step: How to make money with WordPress and Google Adsense

Pretty simple, at least in theory. By creating a web site and adding Google’s free Adsense ads to your pages, people click on the ads. Each click generates a commission, which is tallyed up and at the end of the month by Google, who then sends you a commission check. Sounds great… doesn’t it? Not so fast cowboy! There are a few steps involved. Actually, there are several steps involved to generating income on the Internet with Adsense ads. But it is doable. This article will summarize the steps needed to setup a web site using WordPress hosting and add Google’s Adsense code to your pages — ready to be clicked so you can receive a monthly check from Google. Hey, what’s better than mailbox money? So, let’s get started…

Why do I care about this article?

Wouldn’t it be nice if you had a machine in place that generated automated income? Wouldn’t it be nice if that income were mailed to you each month, without fail, from a company as reliable and stable as Google? Wouldn’t it be nice if you spent your time building an asset that is “yours”? Yes – Yes – Yes, you say? Well, then, this article is for you. The reason you care is because this article lays out the steps needed to make money. Each month Google sends out commission checks to its publishers through its program called Adsense.

There are close to 130 million web sites on line at the moment and every day, 6,000 new web sites launch, creating entrepreneurs by the thousands. The world wide web is a great way to take control of your professional life (you’re the boss) or to add a few bucks to your household income each month while you keep your day job.

This is a monthly commission check from Google in the amount of 2.04. Google pays its publishers each month, without fail.

What is Google Adsense?

Google AdSense is a free program that empowers online publishers to earn revenue by displaying relevant ads on their web site pages. Commission checks are sent out once per month. Nice!

Step 1: Create a Web Site.

A web site launch is exciting and cause for celebration – if you do it right. If you don’t do it right, your pixel-based dream biz will end up on the trash heap along with millions of other sites built on a dream but launched on a prayer. For this reason, we recommend WordPress for you to use in this exercise. It is easy to use, fast and inexpensive.

What is Word Press?

Create your web site or blog with Word Press. Here’s how…

Many web hosting providers offer free installation of Word Press blog software through their web hosting control panel that is offered with most web hosting accounts. Now lets get started with your Word Press installation…

How do I get Word Press?

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When you sign up for a web hosting account, you will be sent a “New Account” email within minutes upon placing your order. Follow the instructions to login to your control panel. Word Press is included for free and is easy to use. For those that do not want to re-invent the wheel, there are a plethora of Word Press templates that can be implemented on your web site.

Click the Fantastico link to install the library of free applications included with your account.

Once you have successfully installed the Fanstastico library of applications, you will see a screen with a long list of free applications.

Next, you will need to install the Word Press link by clicking “new installation”. It’s that easy!

How do I use a Word press theme?

It’s easy. WordPress Theme system is a way to “skin” your web log. Yet, it is more than just a “skin.” Skinning your site implies that only the design is changed. WordPress Themes can provide much more control over the look and presentation of the material on your web site.

Selecting a New Theme for your Word Press blog

1. Log in to the WordPress Administration Panel.
2. Select the Appearance panel, then Themes.
3. From the Available Themes section, click on the Theme title (or Theme screen shot) for the Theme you wish to activate.
4. A preview of the Theme will be shown.
5. To activate the Theme click the Activate “Theme Name” link in the top right. Your selection should immediately become active.

Step 2: Add Google’s Adsense Ads to your Web Site.

WordPress is an easy to use content management system (CMS) that provides the tools needed to create a web site. The back-end of your WordPress blog is called the “Back end System” and is usually accessed by the following URL: http://www.yourdomain.com/wp-admin. Templates allow for easy design of your pages. Plugins allow easy modification, customization, and enhancement to a WordPress blog. Instead of changing the core programming of WordPress, you can add functionality with WordPress Plugins. We are going to explain how to add Google’s Adsense code to your pages using a WordPress Plugin.

WordPress Plugins for Google Adsense

There are a plethora of WordPress plugins that make installing your Google Adsense code easy. In fact, there are too many to mention. But we have attempted to find the most popular and include them in this article. Choose one that you like best then install the plug in on your WordPress blog.

Google Adsense WordPress Plugins

Listed below are 7 best Adsense plugins which help you work smarter with wordpress.

Adsense Deluxe – offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Easily switch all AdSense ads to a new color scheme across the entire site.
Adsense Injection – inserts Adsense code randomly into a pre-existing blog. Takes a random paragraph (or br tag) break in your article and inserts adsense code. It does one per story on multi-post pages (home, archive, category) and let’s you pick how many to show on single post pages.
AdRotator WordPress Plugin – rotates your Adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce “ad blindness” and test different ad formats and affiliate programs.
Adsense Earnings WordPress Plugin – displays your adsense earning details within wordpress admin panel.
AdSense Manager – is a WordPress plugin for managing AdSense ads on your blog. It generates code automatically and allows positioning with Widgets.
AdSense Sharing Revenue and Earnings System – allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.
Google Ad Wrap – wraps posts and comments inside Section Targeting tags for better targeted ads.
Installation of a Plugin in WordPress:
Unzip and Upload the folder ‘WP-Simple-Adsense-Insertion’ to the ‘/wp-content/plugins/’ directory.
Activate the plugin through the ‘Plugins’ menu in WordPress.
Get your Google Adsense code then paste it into your plugin. Your Google Adsense ads should now display on your WordPress pages.
Get your Google Adsense code:

Create a free account at adsense.google.com
Login to your account and click “My Ads”.
Create an ad, then click “Save and get code” – copy the code, then right-click with your mouse and choose “copy”. Return to step #3 (above in the “Installation of a Plugin in WordPress”) to paste the Adsense code into the WordPress plugin of your choosing.
Step 3: Your live! Now get started promoting your blog.

Now that you have your WordPress blog setup with your web hosting provider and you have the WordPress plugin for Adsense installed with the code from Google, you are ready to start generating traffic. Write – write – write! The more original, quality content that you add to your blog, the better. Keep in mind that Google does not allow publishers to click on their own ads or ask others to click on their ads. But you can create as much quality content as you like. Write about what you know. Write about what is useful. Write about current events. But most of all — write consistently, and write articles that are useful. In time, you will build a following of visitors to your blog web site that will see your Google ads and click on them. It takes time, but it is something that is worthy of your time. You are building a valuable piece of Internet real estate that can generate income through Google’s Adsense program.

All the work and energy that you put into your blog web site adds up to value – goodwill value for your new web site visitors. And when you stop to think about why you are busting your butt to build this blog

…well, it’s because you are a Google publisher.

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www.challenge.co Marty Rozmanith of WPD shows how to open a Google Adsense account for The Challenge. Find out more here: www.challenge.co
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